WATCHA "News on watch design & advertising"

A blink to Jaeger-LeCoultre!

2007-05-16T04:55:00.000-07:00

Jaeger-LeCoultre offered me the opportunity to discover the manufactury in Le Sentier. I met there very welcoming and receptive workers. The architecture of the building is as transparent as the watches. behind the windows of the manufactury, you can see the workers as on your wrist you can easily see the mecanism of a watch Jaeger-LeCoultre.

The watch of Jaeger-LeCoultre that most impress me, is the "Gyrotourbillon"

the magic of this watch is the brainchild of Eric Coudray and designer Magali Métrailler.

The actual display of Jaeger-LeCoultre wich will be replaced soon with a new design

iriver_S10

2007-03-28T01:05:00.000-07:00

iriver present the S10 with accessories and a USB bracelet. It can be used as mp3 player as a watch! The most interesting is that this model is bluetooth. Until now nothing is official, but really interesting!

Efficient advertising!

2007-03-21T03:50:00.000-07:00

An other technic to not missed an advertising downtown...

keywords: woman, sexy, bus, merchandising, baby-g

for the love of minimalist design

2007-03-19T10:31:00.000-07:00

2.5 mm Radius series

2.5 mm Radius seriesA project that packs different functions into the sams size and shape.
An analog clock, an LED digital clock, a digital timer, and a FM radio. There is also an empty box.
When you collected them, they look like a set of building blocks!
Simple, efficient and Beatifull.

key words: clock, cube, réveil, empiler

coming from the futur... swatch concept

2007-03-19T09:54:00.000-07:00

A new concept by Pierre Merlet. The swatch infinity is a wonderfull watches design with mp3
. It can read image, video and sound.
Key words: watch, collection, design, mp3, group, musique, son, montre

Paul Franck: SAFE!!!

2007-03-14T03:15:00.001-07:00

Paul Franck watches made for children as well as adult.

This is a beautiful Paul Frank Julius Nicole watch with stainless steel bracelet / Stainless steel case watch / Water resistant 3 ATM / 2 year warranty on mouvement / Battery operated.

A Watchazine advertising!

kw: children, danger, dog, photography, pitbull, security, skull, watches

Paul Franck: SKULL!!!

2007-03-14T03:01:00.000-07:00

Paul Frank Watches truly push the envelope as far as style, creativity and down right funkiness are concerned.

How swatch sells watches...

2007-03-12T10:49:00.000-07:00

Swatch : une publicité de Jeremy Haccoun - kewego

Swatch : une publicité de Jeremy Haccoun - kewego
Une minute d'action pure, coups de feu et explosions d'horloges dans un espace clos et insolite filmé par une caméra déchaînée.

Mots-clés : montre horloge haccoun

Video de dbtest

swatch... gore!

2007-03-12T07:36:00.000-07:00

A fake advertising for the new Swatch "Time of Duty" in the Core collection, spring summer 2007.
To stimulate Swatch sales...

Une manière tranchante de stimuler les ventes de la nouvelle collection Core 2007 de swatch!!!

A Watchsine advertising!

The Watch and Jewellery Show

2007-03-07T02:31:00.000-08:00

BASELWORLD

BASELWORLD is the leading event for the watch and jewellery industry. A unique opportunity where 2,100 exhibitors - specialists in watches, jewellery, precious gems and related brands - showcase their latest products to those in the industry. Visitors can browse through a select assortment of products in luxurious surroundings covering over 160,000 m2 of exhibition area on several floors. Many world-famous names in the watch and jewellery industry choose to show their products exclusively at BASELWORLD. Basel is your only chance to see their very latest creations.

The selection of products showcased at BASELWORLD is unique. BASELWORLD is the only place where you can find such a broad cross-section of products from the entire industry all in one place. Products sectors are clearly segmented and divided between the six exhibition halls. Watch brands, jewellery brands and related brands have their own halls and there are also national pavilions. A show designed to give you a complete market overview and provide you with an ideal business platform.

Every year in spring time, over 94,000 retailers and wholesalers from all over the world make the journey to Basel to visit this presentation of the latest trends and creations offered by the watch and jewellery industry. Don't miss the unique business and networking atmosphere at the world's leading watch and jewellery show. Don't miss BASELWORLD.

sexy humor watch

2007-03-07T00:20:00.000-08:00

Sexy Watch - Paul Versan commercial - wideo

Sexy Watch - Paul Versan commercial - wideo
A blond girl gives food to her lovely watch.. . but the animal sniffs at her watch. ..

Mots-clés : commercial love ad dog sexy hot blond watch paul versan sniff

Video de ryoh10

2007-02-07T00:05:00.000-08:00

Luxury for Valentime?

visit Dior!

2007-01-30T04:02:00.000-08:00

Boîte à musique Fairy Tale by Reuge
www.reuge.com
Boîte en érable teinté noir

Marqueterie coeurs en érable teinté rouge
Compartiment destiné à recevoir 2 bagues
Finition brillante

Modèle spécial Saint-Valentin
Série limitée, numérotée de 48 pièces

1 mélodie. 36 lames
150 x 150 x 65 mm

Mélodie 36 lames

Attention collectioneurs, seul 50 pièces

CHF1199.00

Qui est Reuge? En 1865, Charles Reuge, horloger originaire du Val-de-Travers, s'installe à Sainte-Croix et entreprend la fabrication de montres de poche avec mouvement à musique.

Reuge fait aujourd'hui des modèles de boîtes à musique, et de l'horlogerie et des oiseaux chanteurs.

www.reuge.com

2007-01-24T04:36:00.000-08:00

“Happy Valentine” by Chopard

« Happy Valentine » en or blanc, basée sur le concept « Happy Diamonds », composée d’un cœur entièrement serti de rubis et d’ un diamant mobile. Cadran nacré rose et bracelet en crocodile rouge avec une boucle en or blanc, mouvement à quartz, étanche jusqu’à 30 mètres.

"Happy Valentine" watch in white gold, based on the "Happy Diamonds" concept , composed with a heart entirely set with rubies and a mobile diamond. Pink mother-of-pearl dial and red crocodile leather strap fitted with a white gold buckle, quartz movement, water-resistant to 30 metres.

http://www.universe-of-luxury.com

2007-01-24T03:58:00.000-08:00

« Happy Spirit » by Chopard

En or jaune 18 carats, basée sur le concept « Happy Diamonds », composée de cœurs en or jaune et d’un diamant mobile sur cadran nacré rose. Bracelet en crocodile rose avec une boucle en or jaune, mouvement à quartz, étanche jusqu’à 30 mètres.

"Happy Spirit" watch in 18-carat yellow gold, based on the "Happy Diamonds" concept , composed of yellow gold hearts with a mobile diamond and pink mother-of-pearl dial. Pink crocodile leather strap fitted with a yellow gold buckle, quartz movement, water-resistant to 30 metres.

http://www.universe-of-luxury.com

2007-01-24T02:51:00.000-08:00

Windows in Germany

2007-01-24T02:43:00.000-08:00

Croton Women's Agate Heart Bracelet Watch

about 55 $

http://www.amazon.com

2007-01-24T02:36:00.000-08:00

Saint Valentin 2

La DELANCE "Valentine"

Les 14 saphirs roses célèbrent le jour de la Saint-Valentin et le cœur serti de 3 saphirs roses à deux heures symbolise l'amour au mois de février.

Un symbole est plus fort que mille mots : dites-lui "je t'aime" avec une Delance "Valentine"

Les 14 saphirs roses célèbrent le jour de la Saint-Valentin et le cœur serti de 3 saphirs roses à deux heures symbolise l'amour au mois de février.

Si vous préférez créer une "Valentine" à son image, il est possible de remplacer les saphirs roses par des diamants ou des saphirs bleus, de poser un cabochon avec un cœur ou une pierre précieuse de couleur, d'y assortir le cadran et le bracelet de votre choix. Ainsi sa Delance sera unique, comme elle.

Chaque Delance, par ses lignes et pas ses formes, symbolise la vie l'harmonie et la spiritualité. Au centre, le losange : la vie. A douze heures, la spirale : l'eau, la féminité et à six heures : la pierre le feu, le masculin. Et la boucle de l'infini lie harmonieusement le masculin au féminin.

Constituée des matériaux les plus précieux et des meilleurs composants, la Delance est fabriquée à 100% en Suisse selon les critères très exigeants de l’horlogerie haut de gamme.

http://www.delance.com/f/news.f/product_news.f.jsp

2007-01-24T02:21:00.000-08:00

Saint-Valentin par Blancpain

Sur la montre Saint-Valentin de Blancpain, ne manquent ni les diamants scintillants, ni les flamboyants rubis. En tout et pour tout, le cadran de la montre Saint-Valentin 2006 est ornée de 14 pierres précieuses : 5 rubis, dont 4 en forme de coeur, et neuf diamants. La lunette en acier de 29 mm de diamètre, étanche à 100 mètres, est ornée de 44 diamants supplémentaires

This year Blancpain has created a limited edition series of 99 steel watches adorned by 44 precision cut and set diamonds on the bezel. The white dial is decorated in the classic Valentines heart motif with five of which four heart shaped rubies and nine diamonds. As befits a gift of everlasting love, each of the precious stones is of the highest quality, with VVS graded diamonds Even if it is the exterior decoration that wins her heart, the decoration and finishing of the interior has received no less attention. The calibre 953 automatic movement, like all Blancpain movements, has its 175 components painstakingly hand finished and decorated following Vallée de Joux tradition. The final finishing touch is a white crocodile bracelet.

www.universe-of-luxury.com/.../st-valentin.html

2007-01-17T05:53:00.001-08:00

Technorati Profile

2007-01-17T05:19:00.000-08:00

Nice display !!

2007-01-17T05:10:00.000-08:00

Spectrum SVRD001 by seiko

Il y a quelques jours à peine, la société japonaise SEIKO a annoncé qu'elle comptait vendre à partir du 27 janvier prochain une nouvelle montre exploitant sa technologie e-paper.

Limitée à 500 exemplaires dans le monde, dont 200 au Japon, cette montre nommée SPECTRUM SVRD001 pèse 134 grammes et mesure 3,7 cm (de largeur). Vendue environ 1800 euros (plus de 250 000 yens), elle verra donc le jour le 27 janvier prochain et aura bien entendu un numéro de série (de 1 à 500 fort logiquement). Il sera possible de changer son mode d'affichage (12 ou 24h) et SEIKO précise qu'elle indique aussi le jour et le mois en cours. Ne résistant pas à l'eau, vous aurez par contre un an de garantie minimum assuré en cas de pépin.

2007-01-17T04:41:00.000-08:00

Project of a luxury watch shop

Joanne in warsaw, poland

2007-01-17T02:11:00.000-08:00

1000100101 Binary Watch by tokyoflash

The Japanese binary watch experts TokyoFlash offer a new very stylish model.

The 1000100101 wristwatch is a 60's sci-fi looking timepiece with a brushed metal face and leather strap with a carbon fiber style coating. For an LED watch, it is packed with features and uses 31 green, yellow and red LEDs to display the time, date and day of the week and an auto light up function every quarter of an hour between 6pm and midnight.

Tokyoflash sells this sweet looking watch for only 9800 yen ($83) plus shipping. TokyFlash ships international of course.
Time telling Instructions (you need these for binary watches)
Telling the time uses the colored LED's to represent hours & minutes. By looking at the 4 rows of lights, the Green & Red LED's at the top indicate the hour simply by counting them. 3 red = 3 o'clock.
The Bottom rows of green & yellow LED's indicate the minutes. 2 Green + 7 yellow = 27 minutes past. It's the same for the date mode to indicate month & date. The day is shown on the very top row of holes where the markings M, T, W show the day (Monday, Tuesday, Wednesday etc).

http://www.tokyoflash.com

2007-01-16T05:33:00.001-08:00

Negative/Positive Display by Fossil

Designed by postmodern architect Frank Gehry and developed by Fossil this Gehry Writes Time Digital watch has an innovative time read out display in Frank Gehry's own script. If the time is 11:30, the display reads in script, "half past 11" and if the time is 12:54, it reads as "6 til 1". The display also automatically switches back and forth showing a negative screen during daylight hours and a positive screen at nighttime. Also contains a calendar function. Brushed titanium cases with a silver colored titanium plate around the perimeter of the display. Black genuine leather strap. 11-year warranty.

100 euro
http://www.fossil.com

2007-01-16T04:23:00.000-08:00

NEOLOG by Scopetime

La société hambourgeoise Scopetime GmbH, sous la direction du designer Arman Emani, s'est donné pour tâche de redéfinir l'heure.

Il en a résulté une montre-bracelet aux formes harmonieuses d'une élégance intemporelle. Son côté particulier réside dans la représentation futuriste du temps. Celui-ci est représenté dans sa forme originelle propre - sous forme de quantité. Libérée de tous ses accessoires,
comme les aiguilles ou bien les chiffres, la NEOLOG est née, une montre-bracelet ne pouvant pas être plus pure et minimaliste.

Détails de la NEOLOG A-24 II
Ecran négatif LCD, commande à quartz, boîtier en acier inoxydable (316L), verre minéral, bracelet silicone, étanche jusqu'à 3 ATM, dimensions du boîtier : 34 x 45 x 14 mm (LxlxH) bride en acier inoxydable, bouton de rétro-éclairage

Prix: 200€
http://www.neologstore.com